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The eCommerce industry flourished now, but did you know Pizza Hut started the first online ordering? Yes, it’s true. Nowadays, you can get anything delivered to your doorstep with just a single click. It’s impossible to imagine the current world without online shopping. Additionally, the Covid-19 pandemic changed the entire way of shopping. eCommerce became a major part of our routine. Let’s read about some interesting facts about eCommerce that will help you appreciate the dynamic of the eCommerce platform. The first eCommerce company, Boston Computer Launch, was invented in 1982 in the USA. This platform helped people who wanted to sell their used computers. In 1984, the company named Compuserve introduced the first electronic mall in the USA and Canada. Michael Aldrich invented the online shopping concept. Online shopping became possible for the public after the internet was introduced in 1991. Amazon was the first retailer in the eCommerce business and became the king of the

With the latest strategies to increase customer engagement, social media marketing has developed impressively throughout the years and has made online presence better for businesses. Nowadays, social media is being used for creating a seamless customer experience, remarketing, retention, and services. There is two social media marketing strategy available in the market: Organic and Paid. Both of these strategies have different goals and plans, and both have their own pros and cons. Organic social media marketing includes free content, such as photos, videos, memes, stories, blogs, etc., that everybody shares on their social media platform. With organic social media, you can get many visitors, such as your follower’s followers and people following you with your hashtags. The majority of brands use organic social media reach to build personality, create a healthy relationship by sharing informative and engaging content, engage customers at every step, and support the customers via sea

The majority of businesses send thank you emails after a customer has made a purchase. But, does it really makes an positive impact? Are customers really impressed and coming back? If your emails are too formal and in monotone, it will sound robotic. In this competitive era, grabbing customer’s attention and making them your regulars is a bit tricky. You need to plan various strategy to give customers an amazing experience of your eCommerce site. And one of the way to make your customer feel special is thank you emails. Customers love being pampered. A personalized yet simple email can make a huge difference. For starters, send Thank you emails to your customers after their orders. This makes it one step closer to build a healthy relationship with customer. Displaying your gratitude is very fruitful for your business and can help you gain customer’s trust and loyalty. By sending out Thank you emails, you are indicating that there is a real person behind the screen and not an auto

Your one-man shop may be capable of fulfilling all the tasks, such as the right product, pricing, shipping and return policies, emails, orders, etc., but the most important thing is to maintain healthy customer service. Since it is your one-man shop, it's entirely your responsibility to make your business stand in the market. Thus, it is important to focus on providing 5-star customer service. A 5-star service means following your best tactics, such as valuing customer’s time, resolving their queries, a pleasant approach, and provide necessary resources. You need to take a few more steps to ensure excellent customer service. The foremost thing to do is to be active. The quicker you resolve their queries; the more impressed they will be. Customer feedback is important in every business, as it gives room for improvement if needed. Ensure that your website is easy to navigate, make the checkout process easy, add a clear product description, and add clear pictures. Also, include a

Exit popups show up when visitors are leaving your website in order to retain them. It’s like a last attempt to turn your visitor into a customer. Even though it may look annoying, it doesn’t do any harm, as people are already leaving your store. But in some cases, exit popups can gather more attention and helps you get your customer. Exit popups have many benefits, such as boosting leads, reduce bounce rates, increased conversion rates, etc. As we know, the first impression is the last, but in this case, we have to make our last impression extraordinary. Even though it is an exit popup, visual appearance is a primary key. Ensure that your popups are highly appealing, engaging and do not offend users when they leave the website. Use attractive colours, images, graphics, appropriate fonts, and minimize your content. Also, design an impressive CTA. Another best use of exit popup is to collect feedback. Even though your visitor left your website, their feedback can help you improve y